Info-overload. Companies communicate with a wide range of audiences (general public, journalists, shareholders, employees, opinion leaders, politicians, authorities etc…) who are flooded daily with an ever-increasing mass of messages and information. Being overwhelmed, they often struggle to capture the point and comprehend the benefit or validity of what they receive.
Influencing the influencers. The ‘recipients’ can no longer be duped. They have now come to play a key role in the communication circuit, becoming themselves conveyors of messages, and commentators with opinions and critiques. They no longer accept being influenced, they want to make up their own minds – it is essential to convince them!
Differentiate and convince. To convince all audiences, companies must differentiate both the substance and style of their messages. To stand out the communication must be clear, concise, accurate and transparent. In short, credible and precise!
Best in class. H2D Advisory integrates these new trends with the support it gives companies and their management. H2D Advisory is at the leading edge of providing advice in the face of these new challenges.